
Ascendant Financial Inc: Financial Planner - Edmonton
70Good4445 Calgary Trl NW #600, Edmonton, AB T6H 5W6, Canada
About
Ascendant Financial is a financial planning firm in Edmonton, Alberta, specializing in the Infinite Banking Concept and strategies to help clients take control of their finances.
Senior Care Path Summary
Ascendant Financial offers financial planning and advisory services in Edmonton, helping individuals and families with budgeting, investment guidance, and tax planning. The firm emphasizes the Infinite Banking Concept, a strategy for building lifelong savings with guaranteed cash accumulation and high liquidity, suitable for those planning retirement or managing complex financial decisions.
The team provides education and coaching to help clients reduce debt, plan for retirement, and understand tax-efficient strategies to maximize wealth retention. Financial advisors work with clients on estate planning considerations and can collaborate with estate planners and tax specialists as needed.
Editorial summary by Senior Care Path based on verified listing data, last reviewed 2026-07-07.
Who This Provider Is Best For
- People planning for retirement
- Families managing debt
- Those seeking tax-efficient financial strategies
- Clients interested in estate planning education
- Business owners and self-employed individuals
Photo Gallery
Google Reviews
View all on Google4.9
739 Google reviews
Most recent reviews
Robert White
3 weeks ago · via Google
I met Josh through Ascendant Financial Inc. while working to develop and implement an Infinite Banking Concept (IBC) system for my family. From the start, he has been incredibly helpful in not only explaining how to use the system, but also helping me refine and improve it to better meet our goals. Josh consistently provides valuable resources, points me toward additional education, and takes the time to clarify questions and concepts I didn’t fully understand. His depth of knowledge and willingness to teach really set him apart. I’ve worked with another group in the IBC space before, and while they were good, the level of service, expertise, and educational support I’ve received from Josh and his organization is truly on another level—head and shoulders above the others I’ve encountered. If you’re serious about learning and implementing IBC the right way, I highly recommend working with Josh and Ascendant Financial.
Aaron Valerio
a month ago · via Google
Ascendant Financial helped me open a whole new perspective on how our family's financial life must be done. They showed and explained to us what is missing in our financial strategy that keeps us stuck. Mr. Dan Allen, my advisor, has done a great job setting up all my insurance policies and in helping me understand the concept of Infinite Banking in a deeper level. I still have much to learn about the process, but I'm glad I'm part of a community that I know will help me grow financially. I highly recommend Ascendant Financial to those of you who are interested in learning the Infinite Banking Concept. Almost all of the advisors with Ascendant Financial have trained and was mentored by Mr. Nelson Nash himself, so they know this whole concept and process of becoming your own banker.
Aaron Bohnke
3 months ago · via Google
I started my whole life insurance journey knowing nothing. I was extremely skeptical and ignored all the social ads that constantly popped up on my feed. That is until I saw one from Jayson Lowe and he said something profound that caught my attention. He said that "All money spent is financed, be it borrowed or saved.". This struck a chord in me and I looked deeper into his services. Ascendant Financial offers a holistic approach to whole life insurance. They will assess your personal finance needs now and in the future and help structure a policy that satisfies. They have scads of information to help you apply the whole life policy as a tool for IBC. If needed, your advisor is always available to answer questions and responses are almost immediate. I have found that the team is very complimentary and if your advisor does not have the answer, or is unfamiliar with what you are asking, the team is broad enough that the answers are available. They can also assist with setting up corporate policies and structure them to remain tax sheltered. I found the experience with Lorraine, who is my primary advisor, to be transparent and forthright. Never have I felt pressured by Ascendant to make any commitments. You will see that Ascendant advisors personally take advantage of the system and that gives me great faith. If I was interested in learning more about IBC and whole life policies I would look to Ascendant Financial as my starting point. Thank me later.
Summary of Google Reviews
Summarized by Senior Care Path from Ascendant Financial Inc: Financial Planner - Edmonton's Google rating and recent reviews. Confirm specifics with the provider.
Ascendant Financial Inc: Financial Planner - Edmonton holds an excellent 4.9-star rating across 739 Google reviews. Recent reviewers most often highlight caring, attentive staff and engaging activities and social life.
Most common praise
- Caring, attentive staff
- Engaging activities and social life
- Warm, welcoming community
- Responsive, helpful communication
Services
Licenses & Registrations
Verifying professional registration
There is no single national licence for financial advice in Canada, but the Certified Financial Planner (CFP) designation signals recognized training and standards. You can verify a CFP professional's certification through the national body.
Associations & Accreditations
Languages Supported
- English
Location
4445 Calgary Trl NW #600, Edmonton, AB T6H 5W6, Canada
Also serves
- Edmonton, Alberta