Your privacy

Privacy Policy

Senior Care Path helps Canadian families find and compare senior care and services. When you reach out, you may be sharing personal details, sometimes about a parent's health, at a stressful time. This policy explains, in plain language, what we collect, why, who we share it with, and the choices you have.

Last updated: October 8, 2026

Who is responsible

Senior Care Path, based in Toronto, Ontario, is responsible for the personal information described here. Our Privacy Officer oversees how we handle it and answers privacy questions and requests. You can reach the Privacy Officer at info@seniorcarepath.ca (subject line “Privacy request”).

What information we collect

Information you give us

When you use a form (a request for pricing, a tour or visit, a quote, a callback, the care assessment or a quiz), you may give us your name, email, phone number, the city you are searching in and a message.

Care and health details

Some requests are about care: a retirement home, a home care agency or a health service such as physiotherapy or hearing care. For these, you may tell us about the person who needs care, such as their age range, mobility, memory or other health needs, the type of care, timing and budget. This is sensitive information. We only ask for what helps match the right care, it is always optional, and we use it only for the request you make.

Many of our listings are not health related, such as aging-in-place installers and retailers, products, and professional services like elder law or financial planning. Requests to those businesses carry only your contact details and your message.

Information collected automatically

Like most websites, we collect general information about how the site is used: pages viewed, rough location (city or region), device and browser, and how you arrived. Search also uses your approximate city, worked out from your internet connection, to show nearby listings first; that isn’t stored. See “Cookies, analytics and session recordings” below.

Business accounts

If you claim or manage a listing, we collect your name, work email, phone, the details you publish, and payment records for paid plans (card payments are handled by Stripe; we never see your full card number).

How we use your information

We use your information to:

  • pass your request to the providers or businesses you choose, or that match what you asked for, so they can reply;
  • have our team follow up when you ask us to, and send you a confirmation;
  • answer questions and support you through live chat, phone and email;
  • keep the site safe, prevent spam and abuse, and limit repeat submissions;
  • understand what is helpful and improve the site (using aggregated analytics).

We do not sell your personal information, and we do not use your care or health details for advertising.

Your consent

We ask for your express consent before we share a request with a provider or business: you tick a box on the form that explains what will be shared. For care requests, that consent covers the care details you choose to give.

You can withdraw your consent at any time by contacting us. We will stop sharing new information and ask the providers we already shared it with to stop using it, though we cannot undo a call or email that has already happened.

When we share information

With providers and businesses. Your request goes to the listings you choose, or to providers our team matches to your needs. Providers who receive matched requests pay us for that service. We may first show a provider a summary without your contact details, and release your name, email and phone only when they accept your request.

With service providers who work for us. We use trusted companies to run the site. They may only use your information to provide their service to us:

  • Vercel (website hosting) and our cloud database provider, in the United States;
  • Resend (sending emails, such as confirmations);
  • Crisp (live chat; your chat messages are stored by Crisp);
  • Google Analytics and Microsoft Clarity (analytics and session recordings);
  • Stripe (payments for business accounts).

When the law requires it, or to protect the safety and rights of families, providers and our team.

Managed intake for care organizations

Some care organizations hire us to answer and organize their inquiries for them (our managed intake service). When you contact one of these organizations through us, we act on its behalf: we record your request, including any care details you give, and pass it to that organization so it can follow up with you.

We use this information only to handle the inquiry for that organization, under a written agreement with it. The organization is also responsible for how it uses your information once it receives it.

Where your information is stored

Some of the companies above store information in the United States and other countries. While it is there, it is protected by our contracts with them, but it may be accessible to courts, law enforcement and national security authorities in those countries under their laws.

Cookies, analytics and session recordings

Cookies are small files a website stores on your device. We use them for analytics and to keep you signed in to a business account.

Google Analytics tells us which pages are useful, in aggregate.

Microsoft Clarity records how pages are used (scrolls, clicks and taps) so we can fix confusing parts of the site. We set Clarity to hide what you type, and we hide our forms, quizzes, the care assessment and our planning tools from recordings, so your answers and contact details are not captured. Recordings are kept by Microsoft for a limited time.

You can block or clear cookies in your browser, opt out of Google Analytics with Google's browser add-on, and the site still works. You can also ask us to stop using analytics for you.

Our app in ChatGPT and other AI assistants

When you use the Senior Care Path app in ChatGPT (or another AI assistant that connects to our directory), the assistant sends us only what a tool needs, such as the type of care and the city you asked about. We don't receive your conversation, and we don't get your account details from the assistant.

We keep an anonymous count of which tools are used, for which care type and city, to improve the app. It holds no conversation text and no personal identifiers.

If you ask the app to request pricing or availability, it sends the name, email, optional phone number and note you give, but only after you agree in the chat. We handle that request exactly like one sent from a listing's form on our website: it goes to that provider and to our team so someone can reply, and you get a confirmation email. The AI assistant's own privacy policy covers how it handles your conversation.

How long we keep information

We keep information only as long as we need it:

  • requests and their care details: up to 24 months after your last contact with us, then deleted or de-identified;
  • business account records: while the account is active, and up to 7 years for payment and tax records;
  • chat transcripts and analytics: for the periods set by those services, and no longer than we need them.

You can ask us to delete your information sooner at any time.

How we protect it

We use encrypted connections (HTTPS), limit access to the people who need it, use strong sign-in for our systems, and choose service providers with recognized security practices. No system is perfect: if a breach creates a real risk of significant harm to you, we will tell you and report it to the Privacy Commissioner of Canada (and, for Quebec residents, the Commission d'accès à l'information), and we keep a record of every incident.

Your rights and choices

You can:

  • ask what personal information we hold about you and how we have used and shared it;
  • ask us to correct it, or to delete it;
  • withdraw your consent, or ask us to stop contacting you;
  • manage cookies and opt out of analytics.

Email the Privacy Officer at info@seniorcarepath.ca. We reply within 30 days. We may need to confirm your identity first.

Quebec residents also have the rights set out in Quebec's private sector privacy law, including to be informed of the use of technology that can identify, locate or profile you, and to have your information moved to you or another organization.

If you are not satisfied with our answer, you can complain to the Office of the Privacy Commissioner of Canada, or in Quebec to the Commission d'accès à l'information.

Children

Our service is for adults. We do not knowingly collect information from children.

Changes to this policy

We may update this policy as our service grows or as laws change. When we do, we will change the date at the top of this page, and for important changes we will make it clear on the site.

How to contact us

Have a question about your privacy, or want to reach a real person? Our advisors are happy to help, free and with no obligation.

This policy describes how Senior Care Path handles personal information. It is not legal advice for your own situation.