Reach families at the moment of decision
Senior Care Path connects your community with Canadian families actively researching care, built on verified data, independent trust signals, and AI-search visibility.
- Families helped
- 25,000+Families helped
- Care options listed
- 7,500+Care options listed
- Core decision-maker age
- 45–65Core decision-maker age
- Provinces covered
- 9Provinces covered
Why advertise with Senior Care Path
We help families decide with confidence, and help quality providers get found and trusted.
Reach high-intent families
Connect with adult children actively researching care for a parent, the moment a decision is being made, not idle browsing.
Ride the demographic wave
Canada's senior population is growing for decades. Demand for quality retirement, memory, and home care is rising in every market.
Be found in the AI era
Our structured, verified data is built to be cited by Google, Gemini, ChatGPT, and Claude, so you show up where families now search.
Win trust before the first call
A strong Confidence Score, our 100-point confidence rating, signals transparency and quality, helping families shortlist you with confidence.
Who you'll reach
An engaged, high-intent audience making real decisions, not idle browsers.
Adult children (45–65)
Helping aging parents weigh a move, compare options, and understand costs. Our primary, highest-intent audience.
Family caregivers
Actively coordinating home care, transportation, and support services for a loved one.
Seniors planning ahead
Independent seniors exploring retirement communities, downsizing, and lifestyle options for the future.
Listing plans
Start free. Upgrade when you're ready for more visibility and qualified inquiries.
Verified
Up to 2 locations
Claim your profile, get verified by our team, and appear in search.
- Standard directory listing
- Core profile details
- Edit your details, pricing and availability
- Upload up to 10 photos per listing
- Licences & accreditations, verified by our team
- Verified badge once our team approves you
- Appears in city & category search
- Confidence Score eligibility
- Manage up to 2 locations from one login
Leads
First 2 leads free
Lead packs start with Premium
Premium
Covers up to 3 locations
Keep your inquiries to yourself and get suggested first to nearby families.
- Everything in Verified
- Your inquiries stay yours: never shared with nearby listings
- Suggested first when families compare nearby options
- Performance dashboard: views, clicks and inquiries
- One subscription covers up to 3 locations
Leads
$100 per lead
Qualified lead packs of 10 or 25
Enhanced
Per listing
Stand out with priority placement and richer media.
- Everything in Premium
- Priority placement in results
- Featured on city & category pages
- Visit Website button on your listing
- Manage up to 10 locations from one login
- Priority support
Leads
$80 per lead
Qualified lead packs of 10 or 25
Enterprise
Unlimited locations
Multi-location operators and regional or national brands.
- Everything in Enhanced
- Unlimited locations, with portfolio management
- Sponsored rankings & campaigns
- API & data integration
- SCP benchmarking
- Dedicated account manager
Leads
Custom per lead
Volume pricing for your portfolio
Providers can see 5x to 80x returns within 6 months from qualified inquiries and leads. Reply to family inquiries within 1 hour to raise booking success. Unanswered leads are sent to another provider if no action or reply is taken within 24 hours of the inquiry being received.
Leads are sold in pre-paid packs of 10 or 25. All leads are qualified and exclusive. Accept within 3 hours to unlock the family's contact details, then reply within 24 hours.
Prices in CAD. Featured placement and sponsored campaigns are available as add-ons on every paid plan.
Be seen first where it matters
Sponsor premium positions on the pages families actually use to shortlist:
- City pages
- Category pages
- Comparison pages
- Ranked results
Built for how families search now
Search is shifting from links to answers. Our structured, verified profiles are designed to be surfaced and cited by AI assistants, putting your community in the recommendation, not buried on page two.
Verified data. Independent Confidence Score. Bilingual-ready.
How it works
- 1
Claim your profile
Find your community in our directory and claim it, free.
- 2
Verify your details
Add pricing, licences, accreditations and amenities. We confirm the essentials.
- 3
Enhance your presence
Upgrade for exclusive inquiries, priority placement, photos and featured visibility.
- 4
Connect with families
Receive qualified inquiries from families who fit your community.
Frequently asked questions
- How do inquiries work?
- Families browse, compare, and reach out to the communities that fit their needs and budget. You receive qualified inquiries directly, we focus on fit, not blasting your details to the highest bidder.
- Do you sell my leads to many providers at once?
- No. Families choose who to contact. We're a trusted decision-support platform, not a lead broker, that's central to how families and providers trust us.
- What is the SCP Confidence Score?
- The SCP Confidence Score is our independent 100-point confidence rating, built from 13 verification signals (licensing, reviews, transparency, completeness, and more). It helps families evaluate providers beyond star ratings, and rewards transparent operators.
- Can I manage multiple locations?
- Yes. The free Verified plan covers up to 2 locations, Premium lets you manage up to 3 locations from one login, Enhanced up to 10, and Enterprise is unlimited, with portfolio management, sponsored campaigns and data integration for regional and national operators. Each listing keeps its own plan.
- Is there a long-term contract?
- Premium is billed monthly and one subscription covers up to 3 locations. Enhanced is billed monthly per listing. You can upgrade, downgrade, or cancel as your needs change. Enterprise terms are tailored to your portfolio.
Ready to reach more families?
Claim your listing free, or talk with our team about featured placement and enterprise plans.