For operators & the industry
Industry Insights
Occupancy, marketing, and the business of senior care in Canada. Practical, trade-facing analysis for retirement home operators, home care agencies, and the professionals who serve them. For family-facing resources, see our guides and articles.
Industry & Policy · Featured
We're Building Canada's Cost Index for Senior Care, and We Want Operators In It
We are collecting advertised pricing across Canadian senior living to publish an original, citable cost index, starting in Ontario. Here is how the method works and why it pays operators to be represented accurately.
Read the playbook
Deals & Ownership
Prima Living Buys Nine Chartwell Retirement Homes: What It Means for Residents and Families
Prima Living just bought nine Ontario retirement homes from Chartwell for $117.9 million. Here is what actually changes for residents, and what the deal says about who owns senior care in Canada.
8 min read
Deals & Ownership
Why Canada's Competition Bureau Is Now Watching Retirement-Home Mergers
Regulators made two big senior-living operators sell homes before letting their deals close. Here is why retirement-home consolidation is now a competition issue, and why families should care.
8 min read
Care & Aging-in-Place Innovation
A Retirement Home Doesn't Come With a Family Doctor: What New Ontario Data Shows
Families often assume moving a parent into a retirement home means their medical care is handled. New Ontario data says otherwise, and the gap is worth understanding before you choose.
7 min read
Government & Regulation
Ontario's 58,000 New Long-Term-Care Beds: Where Things Stand in 2026
Ontario has promised 58,000 new and upgraded long-term-care beds and money for the workforce to staff them. Here is where the build actually stands in 2026, and what it changes for families waiting today.
7 min read
Marketing & Demand
Home Care Marketing: The 2026 Playbook for Canadian Agencies
Most home care marketing chases leads instead of billable hours. Here is where an agency's budget actually earns clients, and a plan you can run this quarter.
10 min read
Marketing & Demand
Building Home Care Referral Relationships: Discharge Planners, Physicians & Case Managers
Referrals are home care's highest-value channel, and the least understood. Here is how to earn trusted referral sources that send clients for years.
9 min read
Marketing & Demand
Reviews, Local SEO, and Trust Signals for Home Care Agencies
Families shortlist home care agencies on evidence they can see before they call. Reviews and local SEO are the same battle, and here is how to win it.
8 min read
Operations
Caregiver Recruitment and Retention for Home Care Agencies
You cannot grow a home care agency you cannot staff. Here is a practical playbook for recruiting caregivers and, harder still, keeping them.
9 min read
Operations
Home Care Operations: Cutting Missed Visits, Overtime, and Turnover
In home care, operations is the product. Here is how disciplined scheduling and visit management protect margin, clients, and referrals at once.
9 min read
Operations
How to Start a Home Care Agency in Canada
Thinking of starting a home care agency in Canada? Here is a clear-eyed overview of regulation, staffing, funding, and winning your first clients.
10 min read
Occupancy & Growth
Home Care Agency Growth: Client Acquisition Cost and Lifetime Value
Profitable home care growth is a math problem: what a client costs to win versus what they are worth. Here is how to make that math work.
9 min read
Marketing & Demand
Private-Pay Home Care: Positioning and Pricing for Agencies
Private-pay families are comparing your rate to a cheaper private hire. Here is how to position and price so value, not price, wins the decision.
8 min read
Marketing & Demand
Senior Living Marketing: The 2026 Playbook for Canadian Operators
Most senior living marketing spends against the wrong stage of the decision. Here is where the budget actually earns move-ins, and a plan you can run this quarter.
10 min read
Occupancy & Growth
How to Improve Retirement Home Occupancy: A 2026 Playbook
Occupancy is won and lost in the weeks before a tour is ever booked. Here is where families drop out of the funnel, and the levers that bring them back.
8 min read
Marketing & Demand
How Canadian Families Actually Choose a Senior Living Community
The move-in decision rarely follows the path operators assume. Here is how the adult child actually researches, shortlists, and decides, and where you fit.
7 min read
Marketing & Demand
Reviews, Local SEO, and Trust Signals for Senior Living
Visibility and trust are now the same problem. A practical order of operations for reviews, local search, and the third-party signals families actually read.
7 min read
Industry & Policy
Referral and Placement Models in Canadian Senior Care, Explained
Referral, placement, lead-gen, subscription: the models get conflated and it costs operators clarity. A neutral map of how each works and what it means for you.
8 min read
Put these ideas to work for your community
Senior Care Path connects operators with families comparing care, on a foundation of verified trust rather than shared leads. List or claim your community, or talk to our team about partnership options.