For operators & the industry
Industry Insights
Occupancy, marketing, and the business of senior care in Canada. Practical, trade-facing analysis for retirement home operators, home care agencies, and the professionals who serve them. For family-facing resources, see our guides and articles.
Marketing & Demand · Featured
Senior Living Marketing: The 2026 Playbook for Canadian Operators
Most senior living marketing spends against the wrong stage of the decision. Here is where the budget actually earns move-ins, and a plan you can run this quarter.
Read the playbook
Occupancy & Growth
How to Improve Retirement Home Occupancy: A 2026 Playbook
Occupancy is won and lost in the weeks before a tour is ever booked. Here is where families drop out of the funnel, and the levers that bring them back.
8 min read
Marketing & Demand
How Canadian Families Actually Choose a Senior Living Community
The move-in decision rarely follows the path operators assume. Here is how the adult child actually researches, shortlists, and decides, and where you fit.
7 min read
Marketing & Demand
Reviews, Local SEO, and Trust Signals for Senior Living
Visibility and trust are now the same problem. A practical order of operations for reviews, local search, and the third-party signals families actually read.
7 min read
Industry & Policy
Referral and Placement Models in Canadian Senior Care, Explained
Referral, placement, lead-gen, subscription: the models get conflated and it costs operators clarity. A neutral map of how each works and what it means for you.
8 min read
Put these ideas to work for your community
Senior Care Path connects operators with families comparing care, on a foundation of verified trust rather than shared leads. List or claim your community, or talk to our team about partnership options.