Brand guide
Life Assure medical alert in Canada: plans, cost and alternatives
Life Assure is a Winnipeg medical alert company with two plans as of October 2026: the Classic Home at $34.95 a month, which needs a landline, and the cellular Premium Mobile Plus at $54.95 a month. Automatic fall detection adds $9.99 a month, with no contract and no activation fee.
Last reviewed 2026-10-13
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Is Life Assure right for your parent?
If you've been lying awake wondering whether Mom would reach the phone after a fall, a medical alert is usually the first thing families add. Life Assure keeps it simple: two devices, monthly billing, and no term to lock you in.
The company is based on Main Street in Winnipeg and serves all of Canada by mail. You order online or by phone, the device arrives by post, and a 24/7 monitoring centre answers when your parent presses the button.
It suits families who want a lower monthly price and the freedom to cancel, for example while a parent waits for a retirement home room. The trade-off is that it's a smaller company than TELUS or Lifeline, and you set it up yourself.
Our take: For a parent who lives alone, add the $9.99 fall detection; skipping it to save money defeats the purpose. Pick the Premium Mobile Plus unless your parent truly stays home and the home still has a landline. Paying annually saves a month, but only do it once you've tested the device for a few weeks.
Which Life Assure products are sold in Canada?
Classic Home
A water-resistant pendant that reaches a base unit up to 600 feet away. It needs a landline, and the base has up to 80 hours of backup battery.
Best for: A parent who stays mostly at home and still has a landline.
Premium Mobile Plus
A cellular unit with GPS location and two-way voice that works anywhere in Canada with cell coverage. Water-resistant and charged in about 4 hours.
Best for: A parent who goes out alone, or a home with no landline.
StaySafe app
A free app for family that shows the device's location, battery and signal, and sends notifications.
Best for: A caregiver checking in from another city.
How much does Life Assure cost in Canada?
| Product | Typical price (CAD) | What changes it |
|---|---|---|
| Classic Home | $34.95 a month, or $384.45 a year | Annual billing gives one month free |
| Premium Mobile Plus | $54.95 a month, or $604.45 a year | Annual billing gives one month free |
| Fall detection | $9.99 a month | Optional add-on on either plan |
| Lock box or protection plan | $4.99 a month each | Optional; a lock box lets responders get in without breaking the door |
Prices are from Life Assure's own order pages on October 13, 2026, before tax, with free shipping on online orders. With fall detection, the mobile unit comes to about $65 a month, close to the TELUS pendant's term price but with no contract or activation fee.
Can you get help paying for Life Assure?
- Pay annually
Life Assure gives one month free each year on annual billing. Test the device first, since a return ends service only once the device is back in Winnipeg.
- Medical Expense Tax Credit (federal)
CRA lists personal response systems as not eligible, so plan to pay the monthly fee out of pocket.
How do you sign up, set it up and cancel?
Ordering
Order online or call 1-800-354-5706 (Monday to Friday, 9 a.m. to 5 p.m. Eastern). The device ships to your parent's door; there's no in-home installer.
Setting it up from a distance
Plug in the base or charge the mobile unit, then press the button with your parent on speaker so they hear the operator once. Give Life Assure two or three nearby contacts, and add the lock box if nobody nearby has a key.
Cancelling
Call for a return number (an RMA), turn the device off, and mail it back with its accessories. Life Assure ends service once the device arrives, so send it with tracking and keep the receipt.
Protect your parent from look-alike sellers
Medical alert cold calls and door-to-door pitches are a common scam. If someone calls your parent claiming to be Life Assure, TELUS or any provider, hang up and call the company back on the number on its own website.
Which local medical alert companies can you compare with Life Assure?
Life Assure serves all of Canada from its Winnipeg office. These Canadian medical alert companies are also listed on Senior Care Path; one near your parent can give you a second price in a short call.
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What are the alternatives to Life Assure?
- TELUS Health Medical Alert: A bigger Canadian name with a caregiver app and a 6-day pendant battery, but the best price needs a one-year term.
- Lifeline: Worth a quote for a parent living with dementia, since it offers a wandering alert.
- A local medical alert company: Some offer in-home setup, which helps when no family member lives nearby.
Questions families ask about Life Assure
How much does Life Assure cost per month?
As of October 2026, the Classic Home is $34.95 a month and the Premium Mobile Plus is $54.95 a month. Fall detection adds $9.99 a month, and annual billing gives one month free.
Is Life Assure a Canadian company?
Yes. Life Assure is based at 1760 Main Street in Winnipeg, Manitoba, and serves customers across Canada.
Is Life Assure the same as Canada Life?
No. Life Assure is a Winnipeg medical alert company. Canada Life is a separate insurance company.
Does Life Assure need a landline?
The Classic Home does. The Premium Mobile Plus works on the cellular network, so it needs no landline and works away from home too.
Does Life Assure have a contract or activation fee?
No. Life Assure says there's no contract and no activation fee. To cancel, you mail the device back with a return number, and service ends when it arrives.
Can a Life Assure pendant be worn in the shower?
Yes. Life Assure says its pendants are water-resistant and can be worn in the shower, which matters because many falls happen in the bathroom.
Sources
- Life Assure: products and comparison
- Life Assure: Classic Home order page (prices)
- Life Assure: Premium Mobile Plus order page (prices)
- Life Assure: returns and cancelling
- CRA: eligible medical expenses (personal response systems)
Senior Care Path is independent and isn’t affiliated with Life Assure. Prices are typical ranges from the sources above on the review date; your quote depends on your home and needs.
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